The Objective
Define brand purpose and consumer target to develop and execute brand relaunch.
Action Taken
Led development of brand purpose and positioning. Developed and delivered NPD, packaging redesign and digital communications plan. Recruited agency and internal marketing team to drive Good Hemp relaunch.
Outcome
2019 sees the relaunch of Good Hemp in plant-based milks, oil, seeds and the launch of a CBD product range.
“It has been a real pleasure to work with Dan again and I would not hesitate to recommend him to any ambitious SME, or any other business for that matter. Dan’s scope of work covered positioning, research, NPD delivery, digital Comms, pack design as well as getting agencies & team on board. His work was crucial in turning a strong base concept into a brand with compelling mission. Dan’s can do attitude and commitment has been very impressive throughout our time together, going above and beyond on numerous occasions.”
David Shaw, MD, GoodHemp
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