The Objective

Create compelling marketing plans to build rapid local awareness and trial of Cookhouse & Pub for Whitbread

Action Taken

Refined existing brand positioning to make it consistent and compelling Marketing launch activity developed spanning both online and offline channels


#1 on Tripadvisor within 4 weeks and guest visits up YoY driving sales growth

Dan developed and delivered the marketing launch plan for Whitbread’s’ newest brand, Cookhouse & Pub. With a tight deadline to deliver an integrated marketing plan, Dan quickly got to grips with the brand and developed a launch plan, spanning both online and offline channels, to drive awareness and trial of a new brand. Bringing energy, competence, confidence and collaborative working, Dan truly was a godsend

Sarah Tinsley, Head of Strategy & Innovation, Cookhouse & Pub

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