The Objective

To lead the brand transformation of the Wine Society for existing and new members, activating the brands philosophy across multiple work-streams.

Action Taken

Development of brand identity and tone of voice over 9 months, leading implementation team to roll out new identity across all communication channels.


New brand identity went live July 2019.

Dan is one of the most effective operators in brand transformation that you could possibly find.

He has that rare combination of brand expertise coupled with taking action so that progress is fast.

His attention to quality means the standard of his work is second to none and he has a real talent for taking teams with him, enabling them to nurture their skills, constantly developing them on their journey.

I cannot recommend Dan more highly and have greatly enjoyed working with him.

Pierre Mansour, Director of Wine

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